about

i started Ẹlẹ́wà because i didn't want to work for someone else forever. that's the real answer. i also couldn't find a wellness brand that looked like my house or sounded like my people. everything was a beige candle and a bath.

Ẹlẹ́wà means beauty. it can also mean a person who has beauty, or someone who sells beans, and i'm leaning right in.

we offer ritualsware, everyday objects made to hold a ritual. objects, scents, sounds and stories, rooted in yoruba culture and made for anyone feeling a long way from home. i made it for me and assumed there were others.

if you're deeply into your culture but also have a diaspora experience, or you love people and need a lie down afterwards, you're probably in the right place.

it's just me right now and i'd like to become a we. the people who've got me this far are credited on the good character page.

what i promise, who made the work, and where i'm still falling short.

ẹ káàbọ̀. pull up a chair.

ọ̀pẹ̀.
kept by tobi